SEO is an acronym for Search Engine Optimization. It’s a strategy used by website owners to get more traffic by ranking higher in search engines.  The goal of SEO is to get high quality traffic from search engines such as Google.

Search engine optimization isn’t about tricking Google or gaming the system. It’s simply about creating a website that has optimized code, content and formatting which makes it easy for search engines to find your website.

In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they’ll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors.

SEO is an algorithm and not just a list of Key Words, this algorithm changes every 2 to 3 months this is why SEO is not something that you do once and forget about it. It is an ongoing marketing algorithm that changes constantly.

Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.